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The company’s Chief Technology Officer had a goal to make TrueCar a top destination for tech talent. Why not showcase your current talent pool by giving them 48 hours to push boundaries and build game-changing ideas in a Hackathon? So with a decent budget and a hunger to make this first-ever TrueCar Hackathon the most exciting event Silicon Beach had ever seen, we did everything from creating the event identity, signage, swag to even concepting the ridiculous event trophy. Plus, we captured the whole event in a wrap-up video.
