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At the onset of the lockdown, TrueCar launched Pulse & Progress, a weekly—and later bi-weekly—company-wide Zoom update that became a highly anticipated event. Over two years, we designed each presentation using TrueCar’s refreshed brand identity, incorporating custom illustrations and photography to help shape and evolve the brand. Working closely with the CEO, executives, and every department, we transformed rapid-fire updates into clear, engaging, and visually compelling presentations—delivering a live-show experience that kept employees informed, aligned, and entertained.
